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Blog, Color Printing

Are Brochures Still a Relevant Way to Market Services in Los Angeles?

While digital advertising is an excellent method for advertising your service company in Los Angeles, there’s a value to the personal touch of a brochure that can’t be digitally matched. In a city as large and competitive as LA, you need as many creative marketing resources as possible. Read on to find out how to master the fine art of brochure printing Los Angeles. Facts and Statistics about Brochure Printing After reading a brochure and printed ads about products in a store, 83% of all people visit the store. Of those, many purchase items they saw in the brochure. Brochures are the number one marketing influencers when it comes to the travel industry. Along with maps and guides, they help tourists find their way and inform themof attractions, restaurants, and drinking establishments. A whopping 95% of people polled by Brently University said that they were more aware of branding after reading a company’s brochure. Eighty-two percent of internet users still make purchase decisions based on printed material. The facts are stats back it up. Marketing through the use of brochures is smart business. Why are Brochures Right for Service Businesses in Los Angeles? Brochures are a personal way to do business. While having information online is imperative in the digital age in which we live, handing a customer a printed brochure you took the time to make and have printed at a quality Los Angeles print shop says so much about you as a business owner and about your business. You are earning trust and if you are offering a service at your business, especially in a large city like LA, you need all the trust you can get. In addition, when you make your brochure, you are stamping it with your brand. Brands are ways to identify your service business. A logo is a symbol that is easily recognized and is associated with your business alone because it is your unique symbol. The color choices of your branding also identify and speak for your brand. There are certain colors that represent trust and professionalism that are good to use on your service company brand identity. A brochure gets your brand out in front of the public, Years down the road when a homeowner has an electrical issue or a water leak, who do you think will come to mind? You! The results of marketing through the use of brochures isn’t always immediate, but they can be counted on. Benefits of Brochures in the Los Angeles Service Industry Brochures are an excellent way to market your service business in Los Angeles. Reasons include: 1. Brochures set you apart. There are presently 52,613 service businesses in Los Angeles. Competition is stiff. You have to stand out in the crowd. A well-orchestrated, nicely designed brochure will help do that for you. 2. Capture attention. These days, people are distracted and in a hurry. You have seconds to captivate their attention, or you won’t get it at all. Brochures give you the chance to put a document in the hands of your audience and if it looks interesting enough, you’ll grab their attention and possibly, their business too. 3. Build trust. The crime rate in Los Angeles is twice as high as most other large cities. People are on the defensive and rightfully so. When you are able to provide potential customers with a brochure that has your name, the name and location of your business, and other identifiable information on it, you’ve earned trust. Simply stating those things online isn’t near as reputable as having it on a hard copy in black and white. 4. Introduce your service. A brochure gives you the opportunity to tell people about the services you offer. If you’ve added a new service, you can inform your customers of it by adding it to your brochure or by making a brochure up on the extra service alone. You’ll be able to add images and content to make the service or services you offer sound as awesome as they are. 5. Explain your service. Not everyone knows what all an electrician does. Furthermore, you may do some things most other electricians don’t do such as hanging Christmas lights or retrofitting lighting. Do you work in the commercial field, residential field, or do you do both? The details of your service make excellent content for your brochure and don’t forget to add in some interesting and informative images. 6. Introduce yourself. What are you about? What is your mission statement and what is your passion? The more you share with your potential customers and existing customers about yourself, the stronger your relationship will be with them. 7. Establish your brand identity. A brand identity gives life to a company. It establishes a clear-cut story about it and gives it personality. Bringing out your brand identity onto a brochure sets in stone the personality of your business so people can connect with it. That’s how customers are gained, and loyal customers are obtained. Working with a printing establishment in LA that is knowledgeable about brand identity is priceless sod be sure to choose a printing service that does. 8. Distribution is easy. Brochures are a cinch to distribute. You can mail them but most service companies keep them available at the front desk or physically pass them out. 9. Cost-effective. Brochures are a budget-friendly form of marketing your business. It also lets you target your audience which saves a ton of money because you don’t spend fund on marketing those who your business doesn’t serve. 10. Informative. Brochures hold lots of information. If you craft your words creatively, you can give a plethora of information in a small space. Be sure not to crowd the text though. Use plenty of white space too. Say what you can in as few words as possible, leaving out the fluff and filler and you’ll do well. 11. Great results. Brochure marketing for small service companies in Los Angeles works. The results have

Blog, Indoor/Outdoor Displays

How to Create a Captivating and Informative Los Angeles Real Estate Brochure

Los Angeles is a fantastic place to sell real estate except for one thing…competition. It’s a rat race at times. You’d better stand out or you’ll be left behind. Brochures are quickly becoming an agent’s best friend. Digital information is great – like website content, virtual tours, and blogs. But there’s something special about having a brochure placed in your hand. It’s personal. It’s easy to refer to. And…it’s extremely effective so make sure you include some brochure printing Los Angeles style and experience the results of your efforts. Brochures offer a personal touch which is one of the things that’ is missing in this modern day and age. Be sure to keep professional yet don’t be afraid to add a personal air about your brochure as well. Real Estate Brochures 101: It’s All in the Presentation Here’s how to make the most of creating a real estate brochure that will capture the attention of your Los Angeles audience and drive results. Realize and Utilize the Tools at Your Disposal No matter what industry you’re in, it’s imperative to know what you’re working with and how to utilize the tools you have available. Brochures give real estate agents an upper edge in a city like Los Angeles where the housing market can be cut-throat. Only the agents with the most innovative methods will make it. Sometimes that means rediscovering a form of lost art for your advertising and in this case, it’s real estate brochures. Learn as much as you can about the possibilities that are before you when designing and producing your brochure. If you need help, there are full-service printing companies in Los Angeles that go above and beyond to offer assistance. Planning Your Real Estate Brochure The first thing you’ll want to do is choose your target area and your target audience. In a city as unique as Los Angeles, it’s important to speak like a local. If an area is formally named one thing but is commonly referred to as something else, use both terms. Research the demographics and everything else that stands out about the area and choose your target audience. Stay True to Your Branding With so many real estate agencies in LA, it’s imperative that yours stands out. Once way to accomplish that is to be consistent with your brand identity. If your company is recognized for being affordable, highlight the bargain aspect of your properties. If your agency is notorious for finding gems in established areas where few homes or businesses go on the market, build your focus around what people know and love about you. The same is true for resort real estate sales agents. Keep your fonts and color schemes in keeping with those of your logo and brand identity and make sure the rest of your brochure, like the images and content, line up accordingly. This gives clients and prospective clients a feeling of trust and familiarity. As you identify with them, they will identify with you. Creating A Stunning Brochure You must captivate your audience, or you won’t have one. Clearly, real estate brochures will highlight a lot of images. Be sure they are in focus and are breathtaking. It’s a wise idea to hire a photographer so your images look professional. Start with the property you want the most focus to go on and make that photo a little larger and the font bolder and bigger. Work around the main property. Keep the pages balanced. Feel free to use a template designed for real estate or have a professional craft the format for you. The content should be free of spelling and grammar errors. It should contain no fluff. Do use words related to real estate such as “panoramic views”, “seamless flow”, and so forth. Paint the Picture, LA Style Focus on the things that matter to Los Angeles homeowners. Is the neighborhood safe? Is there a pool? What are the views? What celebrity lived there in the past? All the things that set LA living apart should be emphasized in your brochure. Picking the Printer Brochure printing in Los Angeles can be overwhelming. There are so many, it’s difficult to choose one. Be sure you work with a full-service Los Angeles printer who knows and understands what you are trying to accomplish with your real estate brochure and who is willing to bend over backwards to help you achieve everything you desire. Using a high-quality printing service will make a huge difference in the outcome of your product. Don’t settle for one who takes shortcuts. You deserve the best. The look and feel of your brochure will greatly determine the results you see (or don’t see) from it. Distributing Your Brochure There are multiple methods for distributing your real estate brochure. You or a representative may decide to hand them out personally at a showing or event. Or, you can mail them or have them available at a property or in the office. Considerations Once you see firsthand how well a real estate brochure works for you, you may want to think about creating more. You can get deeper into classifying them if you want such as having one brochure for resort property and one for neighborhoods in good school districts. That way, when a client has a specific need or desire, you can present them with a personalized, relevant brochure. Congratulations Congratulations on designing and printing your first real estate brochure. Use your experience to make your next Los Angeles printed brochure even better. When Quality Matters (And…it ALWAYS Matters) If you are looking for a printer who is an expert in the real estate brochure area, be sure to check out Printing Fly. You’ll be treated with the utmost respect from the helpful team and the quality of work you’ll receive is second to none.

Blog, Signs & Banners

10 Tips for Building a Beautiful Brochure for Your Los Angeles Audience

Los Angeles is a unique city and so are the people who live there. When you’re printing material for a Los Angeles audience, you’ll want to create it differently than you would if it was for viewers in New York City or Dallas. That’s why brochure printing Los Angeles should have a style all its own. What’s a Brochure? A brochure is a paper document that is often folded into a pamphlet or leaflet. Typically, the document is informative. Brochures are widely used for advertising and sales purposes, showcasing products or services. They may also be guides or detailed instructions. Building a Brochure for Los Angeles Living One of the most important characteristics about a brochure should be personalization. Where a booklet might be written for a broader audience, a brochure has a targeted audience. If you are in Los Angeles, printing your brochure printing Los Angeles style only makes sense. Los Angeles is a highly diversified city. You’ll want to narrow your audience down to a certain demographic such as young adults, newcomers to the community, or tbroco homeowners in a certain area. Engaging your specific Los Angeles audience is the key to building a brochure that will captivate their attention. If you don’t do that, you might as well not bother to make one. Focus on the Unique: The Heartbeat of Los Angeles Los Angeles is a world all its own. It’s not fast-paced like NYC is and neither is it as laid back as Dallas or Houston. LA residents are busy, intelligent, typically up to date on current events, and most are not given to having the wool pulled over their eyes. In other words, you must learn how to speak to Los Angeles people before you write something to them. Taking it a step forward, there are subgroups which you will no doubt want to utilize in your brochure so you can write for a more targeted audience. Know how that subsection talks and what they read and don’t read. Without further ado, here are 10 tips to making a beautiful and informative brochure for your Los Angeles audience: 1. Power Plan. In all phases of planning your brochure, realize that brochures are powerful tools to have at your disposal for marketing purposes. You can speak with authority and design the best brochure because you have the will and the means to do so. 2. Decide on your targeted audience. The audience you want to market to will greatly depend on the nature of your business and who you serve or wish to serve. Perhaps you have an electric and lighting company and do plenty of commercial business but would like to draw in more residential customers in the area. Maybe you’d like to lean towards electrical repairs and retro-lighting. You can target homeowners. The more thought you give the subject, the better you’ll be able to nail down the group you’d like to market to. 3. Brand identity. Not only do you want your brochure to reflect your brand identity in color and font, you want it to be consistent in all areas such as writing content, graphics, and general mood. Otherwise, your readers will become confused and won’t place value in your company. 4. Plan your information. What is the point of your brochure? Are you introducing a product or a service? If so, plan out what you want to say about them and the photos or graphics you’ll use to do so. If you are introducing your company, line out your story. 5. Plan the design of your brochure. There is a lot that goes into the design of a brochure. You want to stay in keeping of your brand identity when choosing the fonts and color scheme. Utilize the plethora of tools you’ll have available to you when you digitally design your document. You can use a program and even go with a template if you aren’t comfortable designing your own. Hiring a designer is a great option too. 6. Graphics. Your graphics design should not be cluttered. It should be relevant in subject and in size to your content and focus. If you are making a brochure about Los Angeles homes for your real estate business, highlight the best one first and follow suit. Don’t mix in a photo of a house that is obviously not in the area. White space on the page is your friend. Use it to draw attention to the photos and images that are on there. 7. Written content. Make sure the written content in your brochure is interesting. Great headlines cause readers to take a look at your content, You have one sentence, two at the most, to capture your reader’s attention or they won’t read any further. Be certain your writing flows and that there are no errors in spelling or grammar. If you’re not a writer, by all means, hire someone who is. In your writing, directly speak to the LA group you are targeting. If you do, it will show and if you don’t, that will show too. Write as if you’re having a conversation with them. Don’t forget that the call to action is ultimately the reason for the brochure. The more creatively you state it, the better results you’ll have. For instance, rather than saying “buy now”, you can tell them to “stop on by and see what we an do for you.” 8. The fold. The way you fold your brochure is more important than you may think. According to the experts, there are at least fifteen ways you can fold a brochure and each has its own personality. A bi-fold, tri-fold, accordion fold, and paraleel fold are among some of the most common folds. 9. Printing. The print shop you choose to use will determine the outcome of your product. You can have the best brochure content and lay-out but if the printing is not top-quality, your brochure is junk. Ask to see samples of past projects.

Trade Show Displays

Power in Print: EDDM Services for Small Service Industries

If you own a small service company like a plumbing, electrical, or construction/remodeling outfit, did you know you could greatly benefit from using Every Door Direct Mail, or EDDM services? Here’s all you need to know to put this valuable marketing tool in action. What is EDDM Service? EDDM is a service the U.S. Postal Service founded in an effort to promote business mail for companies that wish to mail between 3,000 and 5,000 mailers per day. There are two types: EDDM for small businesses and EDDM BMEU (Business Entry Mail Unit) for larger businesses that mail out over 5,000 pieces per day. The concept is centered around savings and targeting the audience. USPS conducted a survey recently. It was determined that 54% of people tried a new business within the past six months because they received a piece of mail that USPS delivered. Those results reinforce the fact that EDDM is an excellent solution for small service companies who wish to grow their business. Get the Upper Edge Over Your Competition Advertising is expensive. If you’ve priced radio ads, television ads, or even social media ads lately, you know how costly they can be. Most of the audience isn’t your targeted group and you’ve paid a fortune to fall on deaf ears. Not so with EDDM. You are able to target any audience and don’t even need to purchase a mailing list. Simply inform USPS of what audience you wish to reach, and they’ll take care of the rest. You can even choose the date you want the mailers to go out. How easy is that? Reasons to Use EDDM Services EDDM services are ideal for welcoming new homeowners to the area. Through postcards or flyers, you can let them know about your service and assure them you are there for them. Another reason to use EDDM as a service business is to offer incentives to established and to new customers. Running specials, discounting services, adding coupons, and introducing referral programs are all examples of incentives that instigate business. Sometimes it’s a good practice just to thank your customers for their loyalty. Through postcards or flyers, you can show them you care. If you have an event coming up such as an anniversary for your service business, why not through a party and invite the neighborhood? You can easily bring that to pass by using EDDM services. The Design Designing your flyer or postcard can be fun if you’re into creative work. You can choose graphics that represent your company and your special or event. You can also use font and color schemes to bring out the mood you wish to portray. ]If you aren’t creative like that, it’s worth finding someone who is or using a template designed for what you have in mind. Remember that the mailer will be a reflection of your business so make it as nice-looking and attention-capturing as possible. Benefits of EDDM for Service Businesses Here are a few of the myriad of advantages you’ll have using EDDM services: Budget Friendly The cost of EDDM services is just a drop in the bucket compared to most other forms of advertising. Services who use EDDM save plus are able to claim their expenses on tax returns. Ability to Target Audience Hard Copy in Hand Studies prove that although digital marketing has its place in society, consumers still appreciate having hard copies to look at. Hard copies also can be placed in sight as a reminder of an upcoming event or discount. No Permit Needed A postage permit is not required to mail EDDM material as is with bulk mailing which save you time, trouble, and expense. Little Regulations You can choose between postcards and flyers. Postcards can even be extra-long without an upcharge. There are a few requirements but those are easily overseen when you use an EDDM-friendly print shop. If you don’t follow the few regulations however, your entire project will be botched so do use a printer who is familiar with EDDM or be ready to oversee the process yourself. Mail When You Want Businesses can choose the exact date they wish to have the material mailed out. It doesn’t matter when you turn your mail in, it can go out on the date of your choice and is safely stored at the post office until then. This is a priceless feature for teim-sensitive marketing endeavors or when you want the audience to read your material near or on a certain day such as just before a holiday or on a specific day of the week. Just notify the post office on the desired date you want them sent out and…done. No Mailing List to Purchase Mailing lists can be expensive. Getting them can be shady too. Mailing lists are usually generated by people who unsuspectingly put their address on something online so it’s not like they wanted to be contacted. Avoid the scenario when you trust USPS to tend to your mailing list for you. Convenience Utilizing EDDM ensures your menus out to your targeted audience without the hassle and danger associated with going door to door or passing them out at a given location. As a service business owner, you have enough on your plate. Let EDDM and your printer tend to all the details of this marketing endeavor so you can mind the shop and take care of your customers. Find an EDDM-friendly Service in Your Area Thousands have turned to EDDM to get their marketing mailed. Full service EDDM printing is offered by printshops. Finding a local print shop that offers EDDM services in your area is optimal because they will be familiar with the specific requirements USPS has such as size, thickness and type of paper used, and so forth. Check online for those who offer the service. Read any feedback or reviews they have available for those who have trusted them with EDDM before. Printing Fly in Los Angeles is an EDDM service expert so

Blog

5 Steps to Mailing Menus through EDDM Services

If you own a restaurant and want to grow more business or make customers aware of your current menu, mailing menus through Every Door Direct Mail, or EDDM services, is the perfect solution. Direct mail menus EDDM is a USPS service designed for small businesses to market mailers for a fraction of the cost bulk mail costs. The benefits of EDDM services include: Target Audience With EDDM, you are able to target your audience. Whether you want to reach newcomers to the area, established customers, all residences within a given location, or any other specific sector, EDDM can do that. Simple specify the demographic audience you wish to reach and USPS will take care of the rest. If you’re not sure which audience to target, think of the group you serve or the group you don’t serve much of but would like to. Do you have senior specials? If not, why not start a campaign and cater to seniors? Send them menus of your senior specials. Perhaps you’ve just opened a subsection of your restaurant to ice cream and floats. You can print out that section of your menu and mail to everyone in your general area, or target young people who tend to love ice cream. If you have just added the option of catering, advertise that. Whatever creative angles you can come up with, incorporate into mail marketing and take advantage of EDDM services. Cost Effective EDDM typically results is a 66% savings. EDDM services are much less expensive than bulk mailing or mailing on an individual basis. For a minimal fee, your menus will reach the hands of your specified audience which eliminates the cost of sending them out to those who aren’t your targeted group. Convenience Mailing through EDDM gets your menus out to your targeted audience without the hassle and dangers of having to go door to door. No Mailing Permit No permit is required with EDDM. All you have to do is to drop your batch off at any US Post Office and the work is done for you. No Mailing List to Purchase With EDDM, there is no need to purchase a mailing list. USPS tends to the distribution for you. Easy Instructions There are minimal rules when it comes to EDDM. Simply have at least 3,000 mailers that are within the specified size, printed on the required weight of paper, and a few other specifics and you’re in business. The limit is 5,000 menus to be mailed per day. Using a print shop that is an EDDM expert is helpful and makes the instructions even easier on your part. Now that you know the many advantages to using EDDM services to market your menus, here are 5 steps to making it happen: 1. Decide what your purpose is for using EDDM. If you are wishing to scale your business in general, you can send out your main menu to new residents in town. Maybe you’ve added a salad section to your menu and want everyone around your location to know about it. Did your menu change with the seasons? That’s worth mailing menus out too. Figuring out your purpose of sending mailers will greatly help you accomplish the four remaining steps. Once you’ve decided the basics, you can move on to the next important steps. 2. Design or freshen up your menu. The graphics of your menu really matter. If your menu looks like a cluttered, jumbled mess, your readers will assume your restaurant is a mess too. Your menu directly reflects your restaurant so make sure it is neat and legible and free of grammatic errors. You’ll also want to add some photos or graphic art. If you’re including your entire menu but have a focus on your steaks or new salads, have that area pop with images that capture your audiences’ attention. If you use a restaurant program to do your menus online or hire a service to design them, it’s worth the extra mile to have your mailers done nicely just as those in your restaurant are. You can find programs to help you format on various online sites. If you are using the same menu as the one you already have, a full-service EDDM-friendly print shop can help you scale the size and tend to the other details. 3. Decide on the demographic audience you wish to use. The nature of your campaign will help determine the demographic audience you are looking to target. You can send your mailers to certain locations, specific age groups, new or established neighborhoods, and practically any other designated target. Figure out which group will benefit most from your marketing angle or those you would most benefit from and there you have your target audience. You will then communicate this information to the Post Office when you drop the mailers off. 4. Have your menus printed. There are certain requirements for mailing through EDDM such as the size, thickness of paper, and so forth. Working with a printer than is familiar with these specifications makes all the difference in the world. Getting those requirements wrong could be a costly mistake so stick with an EDDM-friendly print shop. 5. Drop your menus off. The last step is dropping your mailers by a USPS location. You can go online to find the one that is the closest to you and their hours of operation. Simply speak to a postal worker and let them know who your targeted audience is, when you want them to go out, then pay for the service. A Powerhouse for Marketing Many food establishment businesses aren’t aware that EDDM exists and many that do, don’t utilize the valuable services. That gives you an automatic upper-edge over your competition. EDDM is a powerful tool for your restaurant. Highly effective for a wide variety of purposes, you can now market the people you want through the service and all for much less that you could any other way.

Blog

Top Things to know about EDDM Postcard Printing and Mailers in Los Angeles

If you are considering mailing flyers or other marketing material, you are probably overwhelmed with the process of doing the mailings yourself. Now you can turn to USPS’ EDDM (Every Door Direct Mail) to take the stress out of the mailing procedure and not have to stress over all the rules and regulations because they have been simplified. EDDM services offer a very effective and efficient way to get marketing material out to a targeted audience. While the operation of mailing material in bulk used to be a nightmare, it’s now a dream come true for businesses that want the perks of mass mailing without the headaches. How EDDM Mailers and printing Works The first part of the process is getting your flyers, postcards, or menus planned, formatted, and printed. The second step involves choosing an area, income level, demographic, or any other specific niche you’d like. You are not limited to just one area. USPS has a tool to help you determine the area and other specifics. Best of all, a mailing list is not required in order to target certain sectors. Simply designate an audience such as higher-income, new residents, and so forth and USPS tends to distribution for you. You will also choose a date for the material to be delivered. Simply drop your postcards, flyers, or menus off and they’ll go out on the date you have designated. Why Market by Direct Mail in Los Angeles? There is a myriad of reasons to take advantage of direct mail. It is the ideal way to target your audience and to be assured your material falls into their hands, unlike when you place an ad in a newspaper or on social media. You never know who, if anyone is reading it. While radio and television ads can run thousands of dollars, mailers don’t. Even when you pay for EDDM services and maybe even incorporate some hired help in getting your content on, you’ll come out financially better than many other means of advertising and…you’ll reach your chosen ones and in a location like Los Angeles, that is priceless. Another bonus to EDDM services is that statistics show that practically everyone at least sifts through their mail. If your material catches their attention, they are likely to look it over, increasing your chance for a sale. EDDM Details (Every Door Direct Mail) Bulk mailing has been around for decades. EDDM, however, is a relatively newer service on the scene. While in the past, mailers were complicated to put out due to the hassles of the old bulk mailing process, such is not the case any longer. EDDM is a simplified method to bulk-rate-mail that’s offered by the United State’s Postal Service. It allows for the marketing of your business via postcards, menus, or flyers to certain specified areas at a much more affordable rate than buying postage stamps would be or even than the rates of bulk mailing. One of the best benefits of EDDM services is that you can mail your postcards, flyers, or menus out to local routes or specific addresses and can send the cards to certain people rather than the old system of bulk mailing when those options weren’t available. Along with saving time and money, you aren’t forced to buy into a mailing list like you were with the old bulk mail method. The History of EDDM Mailers The U.S. Postal Service founded EDDM in an effort to promote business mail and also to save businesses money in doing so. Since their launch, USPS has conducted studies on their method and found that 54% of people tried a new business within the past six months because they received a piece of mail that USPS delivered. A postage permit is not required to mail EDDM material as is with bulk mailing. Postcards can even be extra-long without an upcharge. Businesses can choose the exact date they wish to have the material mailed out. Thousands have turned to EDDM to get their marketing mailed. Full service EDDM printing is offered by printshops. Two EDDM Services to Choose From Because businesses are not all the same nor are they all the same size, USPS has two EDDM services to choose from. EDDM Retail is designed to meet the needs of small business. It doesn’t require a permit to mail the flyers, postcards, or menus. Up to 5,000 pieces of mail per day are allowed per drop off. EDDM BMEU (Business Entry Mail Unit) is centered around larger businesses with high volume mailing lists. Over 5,000 pieces of mail a day is considered large volume. With EDDM MBEU, there is not limit on the amount of mailers that can be sent out on a daily basis. EDDM Content One of the most important things to consider when using a postcard, flyer, or menu to market is the size. You’ll want to make your message grab your reader’s attention but don’t put too much on in the small space. White space surrounding the focal point of the page will help set it apart and emphasize it. Use colors and fonts that are consistent with your branding and be sure your copy is error-free and to the point. Don’t hesitate to use a template if you are not confident in your design abilities. Who Should Use EDDM? If you have material to mail that can be printed on postcards, flyers, or in menu-style, you may want to consider using EDDM if you have at least 3,000 pieces going out. It is suitable for many small businesses because it expands your reach of advertising at a much lower rate. It is especially useful to businesses that would like to target their marketing. Printing for EDDM When printing material for EDDM services, it’s helpful to use a print shop like, Printing Fly in Los Angeles, that specializes in the EDDM process and who is compliant with the specifications USPS has put into place regarding the size, paper weight, and indicia placement.

Blog

Using Flyers to Grow New Business in Los Angeles

In the United States, tens of millions of people move from one location to another every year. Over the past few years, more people have relocated due to the economy and other reasons. That can be both good and bad for business owners. Here’s why and what to do about it. Just when you had made a name for yourself in your business, your customers moved off and new homeowners moved in. The neighborhoods that once thought of you as family and called on your when they needed your services no longer live in the vicinity. While it may be a little overwhelming, starting over is not always a negative thing. You can have a new beginning. You can build an ever bigger and better reputation. Maybe some of the neighborhood homeowners who moved off weren’t your customers for whatever reason. Perhaps maybe they never would have been. Now you have a brand new opportunity to earn new business. But…how? Neighborhood Flyer Roundup There are neighborhoods around the country that have turned completely over in the past few years. There are also new neighborhoods that have been built. An excellent way to market entire neighborhoods is to put out flyers. Taking flyers door-to-door is a wonderful idea. You don’t need to pay for postage and if the homeowner is available, you can even speak to them in person and get acquainted. Or if you prefer, you can mail them out. By focusing on the entire area, you won’t need to have their names if you choose not to. Simply refer to them as “neighbor”. There is a myriad of benefits to mailing flyers. EDDM, a service provided by the United States Postal Service allows you to target your audience to those who live in your area. It is much more effective and typically less expensive than many other methods of marketing such as television or radio ads or even social media ads. It is a reliable method too. Statistics prove that people check their mail regularly and pay attention to what they receive. How to Market Neighborhoods The method to marketing a specific area with flyers is simple. All you have to do is use EDDM. EDDM services allow small business to mail between 3,000 and 5,000 postcards, flyers, or menus per day. They will even send the mailers to the targeted group or area of your choice. You can choose the date the flyers go out and there is no permit required. Furthermore, you don’t have to buy a mailing list and it is much cheaper than bulk mailing. When you get your flyers printed at a location that specializes in EDDM, you don’t even have to worry about the specifics such as the dimension of the flyers or the type and thickness of the paper. Your EDDM specialist will tend to all that for you. Incentive In your flyer, you’ll want to give them a reason to care about your business. That generally means you are providing a solution to a problem they have, such as you are a plumber and when they have a plumbing issue, you become important. Or, you may have a product that is interesting or useful to them. Whatever it is you are selling to them, they need to have an incentive to make it worth their while. Sales is a win-win, remember. Whether it’s coupons, discounts, or refer-a-friend promotions, be sure you make doing business with your something that is beneficial to them on as many levels as you can. Build Trust You’ll want to establish trust right off the bat. Mention businesses who recommend your services or the fact you are a member of the Chamber of Commerce. Whatever it is that makes you shine with nobility, use it. Personalize Your Message Don’t be afraid to get personal. If you are selling security alarm systems, let the residents know how many local houses have been burglarized in the past year. If you are offering electrical services, mention fires that have been the result of faulty wiring in the nearby areas. Whatever it is you are selling or what service you are offering, find a way to make it personal to those who will be receiving your flyer. Emotional Level Appeal to your audience on an emotional level. Make them happy that you are there to provide them with a product. Make them feel relieved that they can count on you for a service. The more you can draw your reader in on an emotional level, the more business you’ll have – bottom line. Professionalism You don’t have to be a professional printer to make your flyers look as if you are one. You can follow some guidelines and have an excellent product that you put together yourself. You can also enlist the service of a full-service print shop and get expert help on your product. The pros know the best paper, folds, fonts, color palettes, and other details that are the best fit for your cause. Don’t hesitate to use a template if you aren’t familiar with formatting flyers. That is what they are designed for – amateurs that want to look professional. Don’t Limit Yourself There’s nothing that says you have to only canvas the neighborhoods that have had big turnovers. Why not include the entire area you are in? No one should be left out. You can put out a mass mailer by simply following the instructions at the post office or mail handling facility of your choice. Another option is to hire help to get the flyers out is the door-to-door method. Unless you are up to getting some serious exercise. The personal touch of delivering them is a nice touch even when it’s not you who is delivering them. Even if your town hasn’t experienced the recent shake-up, mailing flyers lets the neighborhood residents know that you are still out there and that you care enough to remind them. It’s a good thing for potential customers

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Five Elements of an Impactful Flyer Design in Los Angeles

Flyers are one of the most overlooked effective mediums for business marketing and especially in a city as large and competitive as Los Angeles, you can always use an added edge. Announcing events, explaining your business, and even providing information or instructions to products are among the many ways a business benefits from the use of flyers. Even if you are just a day away from an event and don’t feel like you are acing it, you have the option to have next day flyers in Los Angeles printed up if you’re in the LA area. Knowing the best ways to format and present your flyers is the key to making them work for you. A sloppy, poorly laid out flyer says a lot about your business and it’s not good. Be sure you include these five elements, so your business flyer is well-designed. 1. Grab your reader’s attention. According to statistics, you have about three seconds to grab your reader’s attention, or they are off doing something besides reading what you spent time designing and writing. There are multiple ways to get their attention. It never hurts to use all of the techniques. Headlines are important. Make sure you hook your reader with a headline that makes them want to find out more. Catchy words, alliteration, stating astounding facts and statistics, and asking a question are all examples of headlines that stand out and make your reader want to know more. Your first sentence should be profound too. Be sure to follow up by providing all the information that’s needed to fill your reader in on the subject. Don’t make promises you can’t keep. If your headline tells your reader you have big news, you’d better have some or you’ll turn them off and will loose trust. 2. Focus on the visuals. The font you use, and the color palette can also help draw their focus to your story. You will also want to have photos or graphics that command the initial impression your reader gets from your flyer. Colors play a big role in psychology. They are also huge when it comes to marketing. Choose your colors wisely to project the mood you are wishing to convey with your flyer. Also, be sure to be consistent with your brand’s identity colors. You will want to establish a visual hierarchy as you create your flyer. Lay out each element of your flyer so that the audience can tell what the most important factor is and how the pecking order goes. This relieves the brain of having to overwork in order to sift information and in neurosales, that’s one of the most imperative rules. Line things up for your reader. Don’t make them have to figure things out themselves because they may not go to the trouble to do it. Eyes tend to gravitate towards the most prominent design element on the page. Large bold type, a bright graphic, or a photo that makes a statement are ways to be sure your front and center story or point gets the attention it deserves. 3. It’s all about balance. It’s tempting to fill the flyer pages with everything when you are so excited or passionate about the material within it. Don’t though. You’ll confuse your reader if you have too many graphics, images, colors, and font sizes going on. It’s best to have a balance flyer that will actually get looked at and read because it’s aesthetically pleasing which tell the reader’s brain it is safe and good to read. In order to maintain good balance, make good use of white space. Your copy will be less overwhelming and more viewer friendly. Surround the most important elements with plenty of white space and you’ll direct your reader’s attention to what matters, the area inside the blank spots. Make sure to balance every single element in your flyer. Large text can be balanced out with smaller test. Large photos and graphics mix with smaller ones. You’ll catch on to the flow once you get going. Remember to keep things simple. The more minimalistic your flyer is, the better chance there is that your reader will actually read it and understand it as well. 4. Content matters. The copy in your flyer should follow certain rules. It should be well-written and should not contain grammatic errors. The message should be clear and concise – no fluff to fill the pages. Focus on one key point. That way, your reader doesn’t get side-tracked reading about things that don’t really matter or that play a lesser role than your main subject. Put in a call-to-action. That might mean calling to set up and appointment or coming in to purchase a product. It may even entail coming to your event. Whatever it is, end the flyer with a call-to-action that is to the point. 5. Maximize your flyer design. To achieve this feat, you’ll need to learn a little about what’s available to you. What type of material would your flyer look best in? You’ll have options such as glossy or satin and what type of paper, including the thickness and quality. You will need to decide the dimensions of your flyer, the orientation of it, and if it will be on a full or half sheet. When in doubt about anything pertaining to your flyer, full-service print shops have knowledgeable team members to assist you. You might also consider using a template. Templates are easy to use and typically, no one will be the wiser. They will just think you did a superb job on the work all by yourself. : Next Day Flyer Printing If you are needing your flyers by tomorrow, you can order next day flyers in Los Angeles if you’re in the LA area. Even if your event isn’t tomorrow, you may want to get your flyers back as soon as possible, just to check them out. For full-service next day flyer printing, be sure to check out Printing Fly.

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Growing Your Business On the Fly in Los Angeles

When your business is in full swing, sometimes it’s hard to keep up. Everything needed to be done yesterday. It’s nice to know that no matter how hectic and crazy life gets, you can get next day flyers in Los Angeles with one quick transaction. Flyers for Modern Businesses in LA Flyers, also called leaflets, have been around since the 18th century when they were produced on the basic printing press. They were inexpensive to make, serving multitude of purposes from advertising to instructional manuals. By the 1990s when desktop publishing became a thing, they grew even more popular due to the ease in which they could be self-formatted and cheaply produced. Then came the digital age. Although flyers aren’t as trendy as they once were, they are still quite valuable in marketing. You may not be utilizing them much in your business strategy these days, but maybe it’s time to rethink that. Utilizing Flyers to Scale Your Los Angeles Business From large corporations to individuals throwing a baby shower or special event, flyers are incredible tools to be used by all. They offer an excellent method to showcase your products and can instruct customers on how to use them. Flyers are also perfect sources for businesses to boast on the services they offer. Making the Most of Your Flyers In modern days, much has been lost in the art of making flyers when instead, it should be quite the opposite. Although some individuals and business marketers do utilize the features available to them, many do not. You may be surprised to find the arsenal of tools available for your disposal. Flyers for businesses offer a wide array of color palettes, fonts, and material choices. The possibilities with digital graphics are almost limitless. All the things that once had to be done by hand are now available at the click of a button. When designing a business brochure, you’ll want to be in keeping with your brand’s identity. Keep consistent with the colors, fonts, and general style so your brand is easy to recognize. Grab attention, communicate a message, and even offer coupons or Leveraging and Enlarging Your Business If you are wanting to improve and grow your business, it’s time to ask yourself, “What is it that could make my business better?” By analyzing what’s going right and what is lacking in your business plan, you’ll be able to figure out where change needs to come in. Don’t be afraid to be brutally honest and to ask others who you trust to be open about their opinions as well. Once you have examined the situation, decide what resources you have available that might help solve problems. Flyers are an excellent solution to may needs businesses have. There are many options you’ll have as far as layout, design, and material to print them on. Fonts, colors, and graphics are at your disposal too. Here’s how flyers are able to improve business relations so you can leverage and enlarge your company: Event Flyers When you have a company event coming up, like a charity fund raiser or business anniversary celebration, flyers are an amazing way to announce it. They are inexpensive to print up and provide the information on the event in hard copy. Not everyone checks online to find out about such happenings and by passing them out, you’ll know all your customers and employees are fully aware of what’s up and coming. Tell about the event and be sure to state who, where, and what time. Don’t leave out the personal touches like why the event is taking place. Humans love when their emotions are brought into play so if it’s a charity event, pull at their heartstrings. A company anniversary should be on a happy note. Whatever the mood is to the occasion, let it be known through your content, photos, graphics, and even your font and color scheme. Customer Service Flyers If improving your customer service is on your list, a flyer is the ideal solution. By designing a flyer that tells about your company and provides a mission statement plus answers frequently asked questions, your customers will know you care about their experience with your business. Keep the flyers on the reception desk or mail them out to your customers if you don’t do much business in the office. Service Flyers A great way to grow your business is to make up flyers of services offered, complete with photos and/or graphics. Tell about your company and build trust by including some reviews or feedback from past customers. You can also add in some portfolio work. Pass the flyers out or do neighborhood mail-outs. Your business will likely grow in no time. Strengthen Inner-Office Bonds Another great flyer project is to strengthen your inner-office relationships. If you have a large company, make a flyer with everyone’s information and position on it. Include their photos and maybe a brief word from each employee. Host a luncheon and pass the flyers out, encouraging everyone to mingle with their co-workers. Businesses call for teamwork and if your team is working together and are familiar with the others on their team versus just knowing each other from riding up the elevator together or running into each other in the break room, you’ll notice a difference and so will your customers. And what have you invested? Lunch and a batch of flyers – even next day flyers if you’ve not had time to get any printed up and time is of essence. When Time Matters Got a meeting tomorrow and need to get a flyer out? If so, you can thank modern technology and innovative print shop owners for making it possible to order next day flyers in Los Angeles. You’ll be relieved to know that even large orders can be accommodated. The best of plans can be subject to fail. No matter how hard we try, there are times we fall behind. Don’t scrap the idea of growing your business

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Rush Sticker Printing: Mastering the Sticky Subject of Marketing

When you’re ready to scale your business, it’s time to look out of the box for solutions. While business cards and social media ads may be helping promote your company, you may need to add a fresh, new idea to the mix too. Advertising that Sticks Stickers are one of the most effective forms of advertising in today’s market. Stickers have the reputation of being worthy of gracing the fridges, car dashboard, bathroom mirrors, and even laptops. Why? Because they are too good to toss in the trash so you have to do something with them, especially if they are well designed. Once a sticker has a spot to dwell, it’s there for a long time – maybe forever. Each time someone sees it, a subliminal message travels to their brain. The Joe’s Coffee Shop sticker on a laptop reminds the viewer that coffee is tasty and caffeinated. Once it appeals to the senses, the viewer subconsciously decides it’s time for a cup of joe. And what better place to get it than Joe’s Coffee Shop? Advertising is a curious thing. Done right, you can market your wares or services in ways that seem too good to be true. You can send messages to the minds of your customers and potential customers simply by using a certain color palette or specific fonts. While business cards and flyers have their place in advertising, noting takes the cake like a sticker does. Once stuck, it’s there to stay as long as it’s high quality. Carefully Considering Your Marketing Stickers When planning your business stickers, you’ll want to plan the process. If your business or product has been branded, what is its identity? What mood is represented? Is it a fun product that is exciting? Perhaps your mood is more somber, like a funeral home owner. Regardless of what story your brand is telling, it’s a good idea to know it and to be consistent in your marketing. Don’t pop off as being funny if your mood is serious across the board. You’ll confuse your audience. Likewise, if your mood is fun and funny or cute and catchy, don’t get all serious and sentimental all of the sudden. Follow through with your brand’s identity in mood and in color, font, and graphics. Your customers will appreciate that you did. In a Rush? So you’ve got a corporate meeting tomorrow and you fully intended to have stickers made up that market your ingenious management idea. You were counting on the effect they would have on the entire crew when you passed them out shortly before your presentation. But you got busy and forgot to order them. Now, the impact you planned to make is a missed opportunity. Or…not. Rush sticker printing has saved the day for many. You can still have the chance at being manager of the year. You can order stickers in time for the conference or for your boss’ birthday bash. With same or next day service, your vision can become your reality. So, gather your idea and place your order now. You’ll often find that consultation is available as well. If you live in the Los Angele area, Printing Fly has your back. We’ll get your rush sticker printing started right away and you’ll have them in your hands the same day. What’s in Your Project? If you have an important project that you want to make a good impression at, customized stickers can help. While it may seem too simple, it’s not. Stickers are ingenious because once they go on a mirror, laptop, car bumper, or wall, they won’t be coming down anytime soon. One thing you want to be sure to do is to have your contact information on the sticker. That way, when your customer runs out of toner, you’re only a phone call away or when their computer begins to slow, they see your sticker and remember to call for a cleaning. Dentist stickers on the bathroom mirror remind patients to schedule a teeth cleaning. The size and shape of your sticker matter too. A large sticker can be seen from afar and draws more attention than a small one does. But, if it’s too large to fit in the spots they’d normally be placed in, you may have defeated your purpose. Bright, happy colors represent fun times. If you are a party planner, primary colors might be perfect. But, if you are a mortician, you might want to tone your color choices down a few notches. Classical businesses such as formal event catering, do well in black and white but you’ll want to skip the gothic font you’d likely use to advertise a new Dungeons and Dragon gaming club. By matching your sticker creation choices to your brand identity, you’ll be further instilling what your product or service is all about. Think about it, execute it, and order it. While rush printing is available, it’s impossible to order in time if you order after the event has already taken place. Powerful Presentation Whether your stickers are for an office celebration or special event or to pass out to customers and potential customers, stickers have a lot of power. User it well. Stickers say much about the effort you went to for your favorite co-worker’s promotion or your boss’ retirement party. Stickers are evidence that you took the time to bring your idea to life. Well-designed stickers speak volumes to your clients too. They present an air of professionalism. Print a message thanking your customers for their business or create them to bring in new business. By determining the purpose that you want to use your stickers for, you’ll create a product that gets the job done. Rush Sticker Printing If you are needing a rush sticker printing order and live in the Los Angeles are, Fly Printing is your one-stop-shop. Order same or next day. We even deliver so let’s get started on your sticky masterpiece.

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