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The Best Vinyl Banner Printing Company in Los Angeles

June 2022

Blog, Color Printing

Are Brochures Still a Relevant Way to Market Services in Los Angeles?

While digital advertising is an excellent method for advertising your service company in Los Angeles, there’s a value to the personal touch of a brochure that can’t be digitally matched. In a city as large and competitive as LA, you need as many creative marketing resources as possible. Read on to find out how to master the fine art of brochure printing Los Angeles. Facts and Statistics about Brochure Printing After reading a brochure and printed ads about products in a store, 83% of all people visit the store. Of those, many purchase items they saw in the brochure. Brochures are the number one marketing influencers when it comes to the travel industry. Along with maps and guides, they help tourists find their way and inform themof attractions, restaurants, and drinking establishments. A whopping 95% of people polled by Brently University said that they were more aware of branding after reading a company’s brochure. Eighty-two percent of internet users still make purchase decisions based on printed material. The facts are stats back it up. Marketing through the use of brochures is smart business. Why are Brochures Right for Service Businesses in Los Angeles? Brochures are a personal way to do business. While having information online is imperative in the digital age in which we live, handing a customer a printed brochure you took the time to make and have printed at a quality Los Angeles print shop says so much about you as a business owner and about your business. You are earning trust and if you are offering a service at your business, especially in a large city like LA, you need all the trust you can get. In addition, when you make your brochure, you are stamping it with your brand. Brands are ways to identify your service business. A logo is a symbol that is easily recognized and is associated with your business alone because it is your unique symbol. The color choices of your branding also identify and speak for your brand. There are certain colors that represent trust and professionalism that are good to use on your service company brand identity. A brochure gets your brand out in front of the public, Years down the road when a homeowner has an electrical issue or a water leak, who do you think will come to mind? You! The results of marketing through the use of brochures isn’t always immediate, but they can be counted on. Benefits of Brochures in the Los Angeles Service Industry Brochures are an excellent way to market your service business in Los Angeles. Reasons include: 1. Brochures set you apart. There are presently 52,613 service businesses in Los Angeles. Competition is stiff. You have to stand out in the crowd. A well-orchestrated, nicely designed brochure will help do that for you. 2. Capture attention. These days, people are distracted and in a hurry. You have seconds to captivate their attention, or you won’t get it at all. Brochures give you the chance to put a document in the hands of your audience and if it looks interesting enough, you’ll grab their attention and possibly, their business too. 3. Build trust. The crime rate in Los Angeles is twice as high as most other large cities. People are on the defensive and rightfully so. When you are able to provide potential customers with a brochure that has your name, the name and location of your business, and other identifiable information on it, you’ve earned trust. Simply stating those things online isn’t near as reputable as having it on a hard copy in black and white. 4. Introduce your service. A brochure gives you the opportunity to tell people about the services you offer. If you’ve added a new service, you can inform your customers of it by adding it to your brochure or by making a brochure up on the extra service alone. You’ll be able to add images and content to make the service or services you offer sound as awesome as they are. 5. Explain your service. Not everyone knows what all an electrician does. Furthermore, you may do some things most other electricians don’t do such as hanging Christmas lights or retrofitting lighting. Do you work in the commercial field, residential field, or do you do both? The details of your service make excellent content for your brochure and don’t forget to add in some interesting and informative images. 6. Introduce yourself. What are you about? What is your mission statement and what is your passion? The more you share with your potential customers and existing customers about yourself, the stronger your relationship will be with them. 7. Establish your brand identity. A brand identity gives life to a company. It establishes a clear-cut story about it and gives it personality. Bringing out your brand identity onto a brochure sets in stone the personality of your business so people can connect with it. That’s how customers are gained, and loyal customers are obtained. Working with a printing establishment in LA that is knowledgeable about brand identity is priceless sod be sure to choose a printing service that does. 8. Distribution is easy. Brochures are a cinch to distribute. You can mail them but most service companies keep them available at the front desk or physically pass them out. 9. Cost-effective. Brochures are a budget-friendly form of marketing your business. It also lets you target your audience which saves a ton of money because you don’t spend fund on marketing those who your business doesn’t serve. 10. Informative. Brochures hold lots of information. If you craft your words creatively, you can give a plethora of information in a small space. Be sure not to crowd the text though. Use plenty of white space too. Say what you can in as few words as possible, leaving out the fluff and filler and you’ll do well. 11. Great results. Brochure marketing for small service companies in Los Angeles works. The results have

Blog, Indoor/Outdoor Displays

How to Create a Captivating and Informative Los Angeles Real Estate Brochure

Los Angeles is a fantastic place to sell real estate except for one thing…competition. It’s a rat race at times. You’d better stand out or you’ll be left behind. Brochures are quickly becoming an agent’s best friend. Digital information is great – like website content, virtual tours, and blogs. But there’s something special about having a brochure placed in your hand. It’s personal. It’s easy to refer to. And…it’s extremely effective so make sure you include some brochure printing Los Angeles style and experience the results of your efforts. Brochures offer a personal touch which is one of the things that’ is missing in this modern day and age. Be sure to keep professional yet don’t be afraid to add a personal air about your brochure as well. Real Estate Brochures 101: It’s All in the Presentation Here’s how to make the most of creating a real estate brochure that will capture the attention of your Los Angeles audience and drive results. Realize and Utilize the Tools at Your Disposal No matter what industry you’re in, it’s imperative to know what you’re working with and how to utilize the tools you have available. Brochures give real estate agents an upper edge in a city like Los Angeles where the housing market can be cut-throat. Only the agents with the most innovative methods will make it. Sometimes that means rediscovering a form of lost art for your advertising and in this case, it’s real estate brochures. Learn as much as you can about the possibilities that are before you when designing and producing your brochure. If you need help, there are full-service printing companies in Los Angeles that go above and beyond to offer assistance. Planning Your Real Estate Brochure The first thing you’ll want to do is choose your target area and your target audience. In a city as unique as Los Angeles, it’s important to speak like a local. If an area is formally named one thing but is commonly referred to as something else, use both terms. Research the demographics and everything else that stands out about the area and choose your target audience. Stay True to Your Branding With so many real estate agencies in LA, it’s imperative that yours stands out. Once way to accomplish that is to be consistent with your brand identity. If your company is recognized for being affordable, highlight the bargain aspect of your properties. If your agency is notorious for finding gems in established areas where few homes or businesses go on the market, build your focus around what people know and love about you. The same is true for resort real estate sales agents. Keep your fonts and color schemes in keeping with those of your logo and brand identity and make sure the rest of your brochure, like the images and content, line up accordingly. This gives clients and prospective clients a feeling of trust and familiarity. As you identify with them, they will identify with you. Creating A Stunning Brochure You must captivate your audience, or you won’t have one. Clearly, real estate brochures will highlight a lot of images. Be sure they are in focus and are breathtaking. It’s a wise idea to hire a photographer so your images look professional. Start with the property you want the most focus to go on and make that photo a little larger and the font bolder and bigger. Work around the main property. Keep the pages balanced. Feel free to use a template designed for real estate or have a professional craft the format for you. The content should be free of spelling and grammar errors. It should contain no fluff. Do use words related to real estate such as “panoramic views”, “seamless flow”, and so forth. Paint the Picture, LA Style Focus on the things that matter to Los Angeles homeowners. Is the neighborhood safe? Is there a pool? What are the views? What celebrity lived there in the past? All the things that set LA living apart should be emphasized in your brochure. Picking the Printer Brochure printing in Los Angeles can be overwhelming. There are so many, it’s difficult to choose one. Be sure you work with a full-service Los Angeles printer who knows and understands what you are trying to accomplish with your real estate brochure and who is willing to bend over backwards to help you achieve everything you desire. Using a high-quality printing service will make a huge difference in the outcome of your product. Don’t settle for one who takes shortcuts. You deserve the best. The look and feel of your brochure will greatly determine the results you see (or don’t see) from it. Distributing Your Brochure There are multiple methods for distributing your real estate brochure. You or a representative may decide to hand them out personally at a showing or event. Or, you can mail them or have them available at a property or in the office. Considerations Once you see firsthand how well a real estate brochure works for you, you may want to think about creating more. You can get deeper into classifying them if you want such as having one brochure for resort property and one for neighborhoods in good school districts. That way, when a client has a specific need or desire, you can present them with a personalized, relevant brochure. Congratulations Congratulations on designing and printing your first real estate brochure. Use your experience to make your next Los Angeles printed brochure even better. When Quality Matters (And…it ALWAYS Matters) If you are looking for a printer who is an expert in the real estate brochure area, be sure to check out Printing Fly. You’ll be treated with the utmost respect from the helpful team and the quality of work you’ll receive is second to none.

Blog, Signs & Banners

10 Tips for Building a Beautiful Brochure for Your Los Angeles Audience

Los Angeles is a unique city and so are the people who live there. When you’re printing material for a Los Angeles audience, you’ll want to create it differently than you would if it was for viewers in New York City or Dallas. That’s why brochure printing Los Angeles should have a style all its own. What’s a Brochure? A brochure is a paper document that is often folded into a pamphlet or leaflet. Typically, the document is informative. Brochures are widely used for advertising and sales purposes, showcasing products or services. They may also be guides or detailed instructions. Building a Brochure for Los Angeles Living One of the most important characteristics about a brochure should be personalization. Where a booklet might be written for a broader audience, a brochure has a targeted audience. If you are in Los Angeles, printing your brochure printing Los Angeles style only makes sense. Los Angeles is a highly diversified city. You’ll want to narrow your audience down to a certain demographic such as young adults, newcomers to the community, or tbroco homeowners in a certain area. Engaging your specific Los Angeles audience is the key to building a brochure that will captivate their attention. If you don’t do that, you might as well not bother to make one. Focus on the Unique: The Heartbeat of Los Angeles Los Angeles is a world all its own. It’s not fast-paced like NYC is and neither is it as laid back as Dallas or Houston. LA residents are busy, intelligent, typically up to date on current events, and most are not given to having the wool pulled over their eyes. In other words, you must learn how to speak to Los Angeles people before you write something to them. Taking it a step forward, there are subgroups which you will no doubt want to utilize in your brochure so you can write for a more targeted audience. Know how that subsection talks and what they read and don’t read. Without further ado, here are 10 tips to making a beautiful and informative brochure for your Los Angeles audience: 1. Power Plan. In all phases of planning your brochure, realize that brochures are powerful tools to have at your disposal for marketing purposes. You can speak with authority and design the best brochure because you have the will and the means to do so. 2. Decide on your targeted audience. The audience you want to market to will greatly depend on the nature of your business and who you serve or wish to serve. Perhaps you have an electric and lighting company and do plenty of commercial business but would like to draw in more residential customers in the area. Maybe you’d like to lean towards electrical repairs and retro-lighting. You can target homeowners. The more thought you give the subject, the better you’ll be able to nail down the group you’d like to market to. 3. Brand identity. Not only do you want your brochure to reflect your brand identity in color and font, you want it to be consistent in all areas such as writing content, graphics, and general mood. Otherwise, your readers will become confused and won’t place value in your company. 4. Plan your information. What is the point of your brochure? Are you introducing a product or a service? If so, plan out what you want to say about them and the photos or graphics you’ll use to do so. If you are introducing your company, line out your story. 5. Plan the design of your brochure. There is a lot that goes into the design of a brochure. You want to stay in keeping of your brand identity when choosing the fonts and color scheme. Utilize the plethora of tools you’ll have available to you when you digitally design your document. You can use a program and even go with a template if you aren’t comfortable designing your own. Hiring a designer is a great option too. 6. Graphics. Your graphics design should not be cluttered. It should be relevant in subject and in size to your content and focus. If you are making a brochure about Los Angeles homes for your real estate business, highlight the best one first and follow suit. Don’t mix in a photo of a house that is obviously not in the area. White space on the page is your friend. Use it to draw attention to the photos and images that are on there. 7. Written content. Make sure the written content in your brochure is interesting. Great headlines cause readers to take a look at your content, You have one sentence, two at the most, to capture your reader’s attention or they won’t read any further. Be certain your writing flows and that there are no errors in spelling or grammar. If you’re not a writer, by all means, hire someone who is. In your writing, directly speak to the LA group you are targeting. If you do, it will show and if you don’t, that will show too. Write as if you’re having a conversation with them. Don’t forget that the call to action is ultimately the reason for the brochure. The more creatively you state it, the better results you’ll have. For instance, rather than saying “buy now”, you can tell them to “stop on by and see what we an do for you.” 8. The fold. The way you fold your brochure is more important than you may think. According to the experts, there are at least fifteen ways you can fold a brochure and each has its own personality. A bi-fold, tri-fold, accordion fold, and paraleel fold are among some of the most common folds. 9. Printing. The print shop you choose to use will determine the outcome of your product. You can have the best brochure content and lay-out but if the printing is not top-quality, your brochure is junk. Ask to see samples of past projects.

Trade Show Displays

Power in Print: EDDM Services for Small Service Industries

If you own a small service company like a plumbing, electrical, or construction/remodeling outfit, did you know you could greatly benefit from using Every Door Direct Mail, or EDDM services? Here’s all you need to know to put this valuable marketing tool in action. What is EDDM Service? EDDM is a service the U.S. Postal Service founded in an effort to promote business mail for companies that wish to mail between 3,000 and 5,000 mailers per day. There are two types: EDDM for small businesses and EDDM BMEU (Business Entry Mail Unit) for larger businesses that mail out over 5,000 pieces per day. The concept is centered around savings and targeting the audience. USPS conducted a survey recently. It was determined that 54% of people tried a new business within the past six months because they received a piece of mail that USPS delivered. Those results reinforce the fact that EDDM is an excellent solution for small service companies who wish to grow their business. Get the Upper Edge Over Your Competition Advertising is expensive. If you’ve priced radio ads, television ads, or even social media ads lately, you know how costly they can be. Most of the audience isn’t your targeted group and you’ve paid a fortune to fall on deaf ears. Not so with EDDM. You are able to target any audience and don’t even need to purchase a mailing list. Simply inform USPS of what audience you wish to reach, and they’ll take care of the rest. You can even choose the date you want the mailers to go out. How easy is that? Reasons to Use EDDM Services EDDM services are ideal for welcoming new homeowners to the area. Through postcards or flyers, you can let them know about your service and assure them you are there for them. Another reason to use EDDM as a service business is to offer incentives to established and to new customers. Running specials, discounting services, adding coupons, and introducing referral programs are all examples of incentives that instigate business. Sometimes it’s a good practice just to thank your customers for their loyalty. Through postcards or flyers, you can show them you care. If you have an event coming up such as an anniversary for your service business, why not through a party and invite the neighborhood? You can easily bring that to pass by using EDDM services. The Design Designing your flyer or postcard can be fun if you’re into creative work. You can choose graphics that represent your company and your special or event. You can also use font and color schemes to bring out the mood you wish to portray. ]If you aren’t creative like that, it’s worth finding someone who is or using a template designed for what you have in mind. Remember that the mailer will be a reflection of your business so make it as nice-looking and attention-capturing as possible. Benefits of EDDM for Service Businesses Here are a few of the myriad of advantages you’ll have using EDDM services: Budget Friendly The cost of EDDM services is just a drop in the bucket compared to most other forms of advertising. Services who use EDDM save plus are able to claim their expenses on tax returns. Ability to Target Audience Hard Copy in Hand Studies prove that although digital marketing has its place in society, consumers still appreciate having hard copies to look at. Hard copies also can be placed in sight as a reminder of an upcoming event or discount. No Permit Needed A postage permit is not required to mail EDDM material as is with bulk mailing which save you time, trouble, and expense. Little Regulations You can choose between postcards and flyers. Postcards can even be extra-long without an upcharge. There are a few requirements but those are easily overseen when you use an EDDM-friendly print shop. If you don’t follow the few regulations however, your entire project will be botched so do use a printer who is familiar with EDDM or be ready to oversee the process yourself. Mail When You Want Businesses can choose the exact date they wish to have the material mailed out. It doesn’t matter when you turn your mail in, it can go out on the date of your choice and is safely stored at the post office until then. This is a priceless feature for teim-sensitive marketing endeavors or when you want the audience to read your material near or on a certain day such as just before a holiday or on a specific day of the week. Just notify the post office on the desired date you want them sent out and…done. No Mailing List to Purchase Mailing lists can be expensive. Getting them can be shady too. Mailing lists are usually generated by people who unsuspectingly put their address on something online so it’s not like they wanted to be contacted. Avoid the scenario when you trust USPS to tend to your mailing list for you. Convenience Utilizing EDDM ensures your menus out to your targeted audience without the hassle and danger associated with going door to door or passing them out at a given location. As a service business owner, you have enough on your plate. Let EDDM and your printer tend to all the details of this marketing endeavor so you can mind the shop and take care of your customers. Find an EDDM-friendly Service in Your Area Thousands have turned to EDDM to get their marketing mailed. Full service EDDM printing is offered by printshops. Finding a local print shop that offers EDDM services in your area is optimal because they will be familiar with the specific requirements USPS has such as size, thickness and type of paper used, and so forth. Check online for those who offer the service. Read any feedback or reviews they have available for those who have trusted them with EDDM before. Printing Fly in Los Angeles is an EDDM service expert so

Blog

5 Steps to Mailing Menus through EDDM Services

If you own a restaurant and want to grow more business or make customers aware of your current menu, mailing menus through Every Door Direct Mail, or EDDM services, is the perfect solution. Direct mail menus EDDM is a USPS service designed for small businesses to market mailers for a fraction of the cost bulk mail costs. The benefits of EDDM services include: Target Audience With EDDM, you are able to target your audience. Whether you want to reach newcomers to the area, established customers, all residences within a given location, or any other specific sector, EDDM can do that. Simple specify the demographic audience you wish to reach and USPS will take care of the rest. If you’re not sure which audience to target, think of the group you serve or the group you don’t serve much of but would like to. Do you have senior specials? If not, why not start a campaign and cater to seniors? Send them menus of your senior specials. Perhaps you’ve just opened a subsection of your restaurant to ice cream and floats. You can print out that section of your menu and mail to everyone in your general area, or target young people who tend to love ice cream. If you have just added the option of catering, advertise that. Whatever creative angles you can come up with, incorporate into mail marketing and take advantage of EDDM services. Cost Effective EDDM typically results is a 66% savings. EDDM services are much less expensive than bulk mailing or mailing on an individual basis. For a minimal fee, your menus will reach the hands of your specified audience which eliminates the cost of sending them out to those who aren’t your targeted group. Convenience Mailing through EDDM gets your menus out to your targeted audience without the hassle and dangers of having to go door to door. No Mailing Permit No permit is required with EDDM. All you have to do is to drop your batch off at any US Post Office and the work is done for you. No Mailing List to Purchase With EDDM, there is no need to purchase a mailing list. USPS tends to the distribution for you. Easy Instructions There are minimal rules when it comes to EDDM. Simply have at least 3,000 mailers that are within the specified size, printed on the required weight of paper, and a few other specifics and you’re in business. The limit is 5,000 menus to be mailed per day. Using a print shop that is an EDDM expert is helpful and makes the instructions even easier on your part. Now that you know the many advantages to using EDDM services to market your menus, here are 5 steps to making it happen: 1. Decide what your purpose is for using EDDM. If you are wishing to scale your business in general, you can send out your main menu to new residents in town. Maybe you’ve added a salad section to your menu and want everyone around your location to know about it. Did your menu change with the seasons? That’s worth mailing menus out too. Figuring out your purpose of sending mailers will greatly help you accomplish the four remaining steps. Once you’ve decided the basics, you can move on to the next important steps. 2. Design or freshen up your menu. The graphics of your menu really matter. If your menu looks like a cluttered, jumbled mess, your readers will assume your restaurant is a mess too. Your menu directly reflects your restaurant so make sure it is neat and legible and free of grammatic errors. You’ll also want to add some photos or graphic art. If you’re including your entire menu but have a focus on your steaks or new salads, have that area pop with images that capture your audiences’ attention. If you use a restaurant program to do your menus online or hire a service to design them, it’s worth the extra mile to have your mailers done nicely just as those in your restaurant are. You can find programs to help you format on various online sites. If you are using the same menu as the one you already have, a full-service EDDM-friendly print shop can help you scale the size and tend to the other details. 3. Decide on the demographic audience you wish to use. The nature of your campaign will help determine the demographic audience you are looking to target. You can send your mailers to certain locations, specific age groups, new or established neighborhoods, and practically any other designated target. Figure out which group will benefit most from your marketing angle or those you would most benefit from and there you have your target audience. You will then communicate this information to the Post Office when you drop the mailers off. 4. Have your menus printed. There are certain requirements for mailing through EDDM such as the size, thickness of paper, and so forth. Working with a printer than is familiar with these specifications makes all the difference in the world. Getting those requirements wrong could be a costly mistake so stick with an EDDM-friendly print shop. 5. Drop your menus off. The last step is dropping your mailers by a USPS location. You can go online to find the one that is the closest to you and their hours of operation. Simply speak to a postal worker and let them know who your targeted audience is, when you want them to go out, then pay for the service. A Powerhouse for Marketing Many food establishment businesses aren’t aware that EDDM exists and many that do, don’t utilize the valuable services. That gives you an automatic upper-edge over your competition. EDDM is a powerful tool for your restaurant. Highly effective for a wide variety of purposes, you can now market the people you want through the service and all for much less that you could any other way.

Blog

Top Things to know about EDDM Postcard Printing and Mailers in Los Angeles

If you are considering mailing flyers or other marketing material, you are probably overwhelmed with the process of doing the mailings yourself. Now you can turn to USPS’ EDDM (Every Door Direct Mail) to take the stress out of the mailing procedure and not have to stress over all the rules and regulations because they have been simplified. EDDM services offer a very effective and efficient way to get marketing material out to a targeted audience. While the operation of mailing material in bulk used to be a nightmare, it’s now a dream come true for businesses that want the perks of mass mailing without the headaches. How EDDM Mailers and printing Works The first part of the process is getting your flyers, postcards, or menus planned, formatted, and printed. The second step involves choosing an area, income level, demographic, or any other specific niche you’d like. You are not limited to just one area. USPS has a tool to help you determine the area and other specifics. Best of all, a mailing list is not required in order to target certain sectors. Simply designate an audience such as higher-income, new residents, and so forth and USPS tends to distribution for you. You will also choose a date for the material to be delivered. Simply drop your postcards, flyers, or menus off and they’ll go out on the date you have designated. Why Market by Direct Mail in Los Angeles? There is a myriad of reasons to take advantage of direct mail. It is the ideal way to target your audience and to be assured your material falls into their hands, unlike when you place an ad in a newspaper or on social media. You never know who, if anyone is reading it. While radio and television ads can run thousands of dollars, mailers don’t. Even when you pay for EDDM services and maybe even incorporate some hired help in getting your content on, you’ll come out financially better than many other means of advertising and…you’ll reach your chosen ones and in a location like Los Angeles, that is priceless. Another bonus to EDDM services is that statistics show that practically everyone at least sifts through their mail. If your material catches their attention, they are likely to look it over, increasing your chance for a sale. EDDM Details (Every Door Direct Mail) Bulk mailing has been around for decades. EDDM, however, is a relatively newer service on the scene. While in the past, mailers were complicated to put out due to the hassles of the old bulk mailing process, such is not the case any longer. EDDM is a simplified method to bulk-rate-mail that’s offered by the United State’s Postal Service. It allows for the marketing of your business via postcards, menus, or flyers to certain specified areas at a much more affordable rate than buying postage stamps would be or even than the rates of bulk mailing. One of the best benefits of EDDM services is that you can mail your postcards, flyers, or menus out to local routes or specific addresses and can send the cards to certain people rather than the old system of bulk mailing when those options weren’t available. Along with saving time and money, you aren’t forced to buy into a mailing list like you were with the old bulk mail method. The History of EDDM Mailers The U.S. Postal Service founded EDDM in an effort to promote business mail and also to save businesses money in doing so. Since their launch, USPS has conducted studies on their method and found that 54% of people tried a new business within the past six months because they received a piece of mail that USPS delivered. A postage permit is not required to mail EDDM material as is with bulk mailing. Postcards can even be extra-long without an upcharge. Businesses can choose the exact date they wish to have the material mailed out. Thousands have turned to EDDM to get their marketing mailed. Full service EDDM printing is offered by printshops. Two EDDM Services to Choose From Because businesses are not all the same nor are they all the same size, USPS has two EDDM services to choose from. EDDM Retail is designed to meet the needs of small business. It doesn’t require a permit to mail the flyers, postcards, or menus. Up to 5,000 pieces of mail per day are allowed per drop off. EDDM BMEU (Business Entry Mail Unit) is centered around larger businesses with high volume mailing lists. Over 5,000 pieces of mail a day is considered large volume. With EDDM MBEU, there is not limit on the amount of mailers that can be sent out on a daily basis. EDDM Content One of the most important things to consider when using a postcard, flyer, or menu to market is the size. You’ll want to make your message grab your reader’s attention but don’t put too much on in the small space. White space surrounding the focal point of the page will help set it apart and emphasize it. Use colors and fonts that are consistent with your branding and be sure your copy is error-free and to the point. Don’t hesitate to use a template if you are not confident in your design abilities. Who Should Use EDDM? If you have material to mail that can be printed on postcards, flyers, or in menu-style, you may want to consider using EDDM if you have at least 3,000 pieces going out. It is suitable for many small businesses because it expands your reach of advertising at a much lower rate. It is especially useful to businesses that would like to target their marketing. Printing for EDDM When printing material for EDDM services, it’s helpful to use a print shop like, Printing Fly in Los Angeles, that specializes in the EDDM process and who is compliant with the specifications USPS has put into place regarding the size, paper weight, and indicia placement.

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